Learning is endless, new marketing opens up new ideas

With the update of the national epidemic policy, it is also an important period for society and enterprises to face a new round of tests. In order to seek a breakthrough and realize the all-round intelligent and digital transformation of the enterprise as soon as possible, Weier Group adheres to the concept of continuous innovation and endless learning of talent training. The new generation of intelligent marketing special training in the science and technology park.

This training lasted for three days from December 14th to 16th. The training course involved the new marketing closed-loop idea of transforming public domain traffic to private domain traffic and how enterprises can obtain the entire network traffic through investment fission. Mr. Zhou Yulin, a closed-loop lecturer in new marketing, first explained to us two days before the training that short videos, as an important tool for new marketing, are the best way to communicate between companies and customers and break down barriers. A key to the customer! The mode of relying on traditional telemarketing or salesman's push will fade out of the stage. As a traditional manufacturing industry, we just need to think about how to transform and transition the new and old marketing models at this stage, so as to maximize the production ratio of the corporate marketing sector.

Teacher Zhou Yulin interacts with Chairman Ning Jianqiang

Strong on-site learning atmosphere

Customize short video content and live broadcast content by studying user habits, and then promote and disseminate it through various channels, so as to guide it to the private domain, that is, the WeChat platform for refined and humanized CRM management. Potential customers who belong to Weier are screened out from thousands of traffic. This process of overturning traditional marketing ideas is a new chapter for Weir Group to promote digitalization and intelligence!

The on-site learning atmosphere was strong, and we also actively communicated with teachers and teaching assistants during class breaks to discuss how the traditional manufacturing industry can practice in the new marketing system, and finally apply what we have learned to help enterprises expand their territories!